Sonam and Anita grace luxury exhibition, Divalicious London

Sonam Kapoor Divalicious London

After hugely successful outings in destinations such as UAE, India, Kenya, Singapore, Sri Lanka, South Africa, Hong Kong and Indonesia, it was time for London to play host to luxury boutique pop-up exhibition, ‘DIVAlicious’ at The May Fair Hotel.

Sonam Kapoor Divalicious London

Sonam Kapoor at DIVAlicious

DIVAlicious are a unique mobile fashion concept brand launched in Dubai in 2011 to popularise Indian fashion and design globally.

Presented by Dubai based multi-brand retail store The Rack – by Kachins, DIVAlicious partnered with communication consultancy, Sterling Media and Sterling Reality to bring their celebrated exhibition to London shoppers.

Bollywood actress and fashion icon, Sonam Kapoor graced the luxury-shopping event, as did renowned designer, Anita Dongre.

Anita Dongre has been at the forefront of fashion for over 20 years, having created one of the most successful fashion houses in India. A metaphor for supreme craftsmanship, her designs showcase Indian aesthetics in a contemporary language. Dongre’s Rajasthani inspired, handcrafted bridal gotapatti lehengas and handwoven heritage benarasi creations are coveted by brides across the world as well as amongst personalities and public figures.

Divalicious London Anita Dongre

DIVAlicious London marked Anita Dongre’s inaugural London showcase.

Speaking of her participation, she said,

London is an exciting city with an eclectic mix of art, architecture, fashion and business. DIVAlicious was a wonderful event to bring designers, buyers and clients on one platform. I enjoyed being back in London to showcase this season’s bridal couture. – Anita Dongre

Her commitment to revive, sustain and empower the Indian crafts and textiles is evident in her sustainable label, Grassroot.

Alchemy Anita Dongre London

We had an opportunity to ask the designer a few questions about her craft traditions, in addition to her celebrated bridal collections.

You’ve been so instrumental in reviving age-old crafts and eco fashion, how do you make it so appealing for today’s generation?

Today’s generation truly appreciates the gifts of heritage. They understand that handcrafted work translates into luxury. And in India, we have great resource of vintage crafts. As a designer, I bring these beautiful crafts from the interiors of India to the runways by moulding it into modern styles and silhouettes.

Tell us a little about the story and inspiration behind your beautiful new collection?

‘Alchemy’ celebrates the surreal and the whimsical—it combines the deserts of our muse state, Rajasthan, with verdure to present a fantastical land that glistens with the golds of the sand with a mix of a lush forest. The colour palette is reminiscent of the miscellany of the flowers, trees, dense jungles, water bodies, wildlife and the large expanse of the deserts of Rajasthan.

Your bridal collections are timeless, how would you describe the Anita Dongre bride?

All women inspire me. Women everywhere are beautifully multitasking responsibilities – at work, in the home and on a global platform with one achievement at a time. While they grow to be more and more independent, they also remain true to their roots.   

What are the top trends for brides or grooms to try this wedding season?

Brides can go bold with gold this season! Sheer layers look light and beautiful for a summer wedding. I suggest soft pastels with exquisite handcrafted gota patti in fluid silhouettes for brides who like to be comfortable yet look gorgeous.

Grooms look best in the classic sherwani. I suggest a sage green sherwani with minimal embroidery paired with handcrafted footwear for the summer. 

Divalicious London Fashion Show

Divalicious London Fashion Show

Anita Dongre - Divalicious show

UK shoppers had a chance to view, experience and purchase creations by over 20 established and emerging Indian designers along with accessory brands from Dubai, India and Hong Kong, all inspired by the East and toned for the West. The finest Indian designer apparel was brought to the event courtesy of The Rack – by Kachins, a luxurious multi-designer retail hub part of Kachins Group, the iconic Dubai-based suit makers. Designer collections showcased at the event included Anamika Khanna, Gaurav Gupta, Pankaj & Nidhi, Payal Singhal and Tarun Tahiliani

Private banker turned fulltime fashion entrepreneur Vanitaa Bhatia launched DIVAlicious in Dubai in 2011She spoke of the success of the London event.

We had a resounding weekend in London with a great turn out. With the reception we received, I can immediately claim that we will be back again next year and hope to make it an annual spring affair for the fashion-conscious market that is London. Our next step is Nairobi, Kenya! – Vanitaa Bhatia

DIVAlicious London’s partner is the globally renowned, multi-award-winning business and communications consultancy Sterling Media. Established in 1995, the company has a specialist luxury-lifestyle division, providing strategic consultancy to a range of clients.

CEO of Sterling Group, Natasha Mudhar said:

We have had an incredible response to the event, highlighting the love of Indian fashion, design and creativity internationally. As 2017 celebrates 70 years of India and UK’s cultural partnership, we were delighted to welcome the epitome of international fashion, culture and film Sonam Kapoor to the UK. – Natasha Mudhar

Speaking about their association with DIVAlicious London, Neetu Ramchandani of The Rack – by Kachins said:

The Rack – by Kachins was launched to fill a void in the U.A.E fashion retail landscape given the non-availability of Indian designer brands in the region. Both DIVAlicous’ and our vision is in complete sync presenting a natural synergy as we strive to fulfill the demand for South Asian fashion across international shores. We were delighted to have the opportunity to bring to London a preview of our A List designer collections and to showcasing our brand to the UK shopper at DIVAlicious London, without having the need for them to travel to us in the U.A.E. – Neetu Ramchandani

Finally, UAE’s leading property developer, Danube Properties and is the market leader in affordable housing. Speaking about their association with DIVAlicious London, Rizwan Sajan, Founder and Chairman of Danube Group, said,

“We were pleased to be part of DIVAlicious in London this year, and for giving visitors a peek of our project portfolio. Since our inception in the property market, we have garnered immense interest from international markets such as London and through the DIVAlicious London exhibition were able to make our offerings known to a wider majority.” – Rizwan Sajan

Hope we don’t have to wait too long until another DIVAlicious show!

*Images courtesy of Elevate Promotions and Asian Express Newspaper.

Did you attend the London show or any other DIVAlicious show? Let us know your thoughts in the comments below!

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Step into the world of maharanis.. Sabyasachi’s back

If there’s one designer whom celebs or brides can’t get enough of, it’s Sabyasachi.
Of recent, Sabyasachi has been giving all of us maharanis, summer wedding goals with his carefully curated Instagram reveals. If you’re not already on Instagram, it’s time to join his hundreds and thousands of loyal followers and celebrate all things florals, embroidery and embellishments.

5 Social Media Etiquette Tips for the new age Maharani

So you just got engaged and you want to shout it out to the whole world. Why not? It’s quite possibly the most joyous and happiest of occasions of your life.

In today’s digital age, the announcement of an engagement or wedding is typically celebrated via social media platforms such as Facebook, Snapchat or Instagram. The importance of social media has influenced all of us in some way or another, but for the wedding industry in particular there is no limit. Brides and grooms are documenting everything from their pre-wedding festivities right through to the honeymoon.

Whilst this is all fair and well, let us spare a moment to ponder about those couples who don’t wish to share their private lives on Facebook or would rather opt for an “unplugged” wedding.

We’ve rounded up 5 hard and fast wedding social media related rules (if you want to call it this) for the newly engaged and the wedding guests!

Don’t use social media as a blogging tool

Admit it. There is a limit as to how much you can share about your wedding preparations. It’s okay to vent or post mushy images of your partner and yourself, but not to the extent where you come off as being very annoying! Share positive thoughts and your sense of excitement, but limit it to perhaps once or twice a week.

Indian woman on phone

If you don’t want to overload your social media pages with each and every detail, why not create a wedding website. There are plenty of free website platforms out there with user-friendly templates to select from. Your friends and family can keep tabs of how things are travelling and you can even include some fun and useful details about the wedding itself, such as the venue, wedding registry or even a wedding day countdown clock.

When the time arrives to post out invitations, you can include a link to the personal website along with a unique wedding day hashtag for your guests to use during the festivities. Hashtags are a fun way for guests to search for images on services such as Instagram.

wedding selfie

Do ask before sharing

Sharing is caring, but better to ask. How would you feel it if your bestie, bridesmaid or groomsmen shared the most unflattering photograph of you? As a guest, you should have some sense to not post any unflattering photographs or videos. If you’re unsure, consult the wedding party.

After the wedding festivities are over, ask your guests to share their photographs via email or private photo sharing platforms. You can collate the best ones and share it via a Facebook album, Instagram or again, via email. How about the thank you card? Hey, now there’s a nice idea!

Do encourage your guests to unplug

As difficult as it may sound, this could be the solution to all your social media sharing woes. Inform all guests prior to the wedding on your ‘wed-site,’ the invitations, wedding program or create some beautiful signage. Your MC can also make an announcement.

You could event take it one step further and set up a check in station or cloakroom where guests can leave their phones before entering the ceremony.

If you’re as Instagram obsessed as we are, then you might want to consider having a photo booth. Think outside the ‘traditional box’ and choose an Insta-worthy backdrop such as vintage couches, flowers or something that reflects your personality.

Be polite and respectful. The last thing you want on your wedding day is for someone to create a scene.

Don’t get in the photographer’s way

Recently, wedding photographer Thomas Stewart made headlines after sharing an unpleasant photograph reminding us of the perils of mobile photography at a wedding. He made an impassionate plea for couples to consider an ‘unplugged wedding.’

“You’re paying a photographer quite a bit of money; that means you want great photos. We cannot do our best work with people getting in our way.”

Remember that a wedding will be over in a flash, don’t waste your precious moments capturing mobile phone images of your jewellery, outfits, shoes, guests etc.

A wedding photographer is hired to do that job for you and guess what? His camera is better than yours!

You are sharing your wedding day with some of the most important people in your lives. For those who couldn’t attend the festivities, they can just wait for the DVD or official photographs. Hello, #latergrams!

wedding selfie couple

Do celebrate the moment

In a world made up of hashtags and live video streaming networks, it’s easy to get caught up in the excitement and lose sight of the bigger picture.

Cherish the moments and celebrate with your best friends and loved ones.

After all, a wedding should be a party!


What are your go to social media tips maharanis? Share in the comments below and remember, if you have any questions, feel free to email us at