BollyGoods Edition 2 – Celluloid Inspired Fashion & Lifestyle


A unique exhibition inspired by the celluloid world, presented by the extended Bollywood fraternity.

The art and aesthetic behind Indian cinema will be curated on one, high end exhibition platform at BollyGoods Edition 2, London on this Bank Holiday Monday 2nd May 2016Hosted by members of the extended Bollywood fraternity, BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.

BollyGoods Edition 2, London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer, co-founder of film production and distribution company, Red Chillies Entertainment, interior designer, wife of superstar, Shah Rukh Khan and one of the most stylish women in Bollywood.

One of India’s most celebrated designer’s Rohit Bal will be presenting his latest prêt collections at the event along with other exhibitors such as design duo Rohit + Rahul, whose outfits have graced red carpets the world over and are a favourite with Bollywood’s gliteratti, including Deepika Padukone, Ranveer Singh, Freida Pinto, Aishwarya Rai Bachchan and many more. Eminent, contemporary designers, Gauri and Nainika and Manish Arora will also showcase their timeless couture on the day.

Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in blockbuster Bollywood hit, Bajirao Mastani’ as well as also designed jewellery for Mira Rajput’s wedding last year.

Other jewellery exhibitors include model turned designer, Queenie Singh, who has accessorized personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut and Roshni Chopra, actress cum television presenter and now designer.

BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, ‘Li’l Tomatoes’, with over 100 stores across the country. Cultivating her passion for the arts, she founded ‘Gallery of Galleries’ and ‘Ananda the Bliss.’ Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand.

“I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.” – Promila Jain Bahri

Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia.

“I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.” – Shivani Ahluwalia

BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.

BollyGoods Edition 2 takes place on Bank Holiday, Monday 2nd May from 1:30pm – 8pm at The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA. Tickets are 30£ each and available to purchase from

*For further press information and enquiries, please contact Tony Gill of Media Hive via email, or call, +44 7970 034 636.

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