One of the world’s most exclusive Indian wedding show’s returns for its 5th year, the Aashni + Co Wedding Show. A wonderland of bridal and beauty luxe!
Comfort is key this wedding season and the ideal gift for your feet this are a pair of comfy jutti’s. Introducing Fizzy Goblet’s Jutti Bridal Box!
‘Tis the season for festivities and what better way to celebrate than with 3 vibrant looks styled by one of our favourite Indian fashion bloggers, Archana of Fashion For Royals.
All eyes are on you this Indian festive season, so as the blushing bride to be, breathe life into your wardrobe with a combination of winning outfits.
Archana has upped the glam quotient this year and given us loads of inspiration to not only rock during Diwali, but also over wedding season.
Contemporary Indian designer brand Sanjay Garg of Raw Mango is coming to London in June. This is brand’s second event in London after successfully exhibiting last year.
As brides, our main sources of inspiration these days are Instagram and Pinterest. This entails spending endless hours, scrolling through pages of gorgeous lehenga designs and yet you’re still just as confused as you were at the beginning!
Meet the Designers: Gaurav Gupta, Varun Bahl and Sunita Shekhawat
Brides to be, don’t miss out on your chance to shop the latest Spring/Summer bridal collections from leading Indian designers this week!
Aashni + Co, the UK’s leading, Indian high fashion multi-brand store will be hosting a Spring/Summer 17 bridal and luxury prêt trunk show on Friday 9th June between 11am – 6pm.
Visitors to the store will have an exclusive opportunity to meet Gaurav Gupta, Varun Bahl and Sunita Shekhawat.
As a UK exclusive, fashionista’s will have the chance to discover and browse the avant-garde and fashion forward designs by Gaurav Gupta; the delicate and feminine styles with an edge by Varun Bahl; and exquisite, heirloom-worthy jewels by Sunita Shekhawat. Shoppers will also get an insight into their heirloom and existing jewellery pieces at the show from an expert and are invited to bring their pieces along.
The collections will comprise of winning bridal ensembles and trousseau staples as well as pieces for the entire wedding squad, presented by the fashion luminaries themselves.
The Spring Summer 17 Bridal & Luxury Prêt Trunk Show
Friday 9th June, 11am – 6pm
Aashni + Co, 47 Ledbury Road, London W11 2AA
After hugely successful outings in destinations such as UAE, India, Kenya, Singapore, Sri Lanka, South Africa, Hong Kong and Indonesia, it was time for London to play host to luxury boutique pop-up exhibition, ‘DIVAlicious’ at The May Fair Hotel.
DIVAlicious are a unique mobile fashion concept brand launched in Dubai in 2011 to popularise Indian fashion and design globally.
Presented by Dubai based multi-brand retail store The Rack – by Kachins, DIVAlicious partnered with communication consultancy, Sterling Media and Sterling Reality to bring their celebrated exhibition to London shoppers.
Bollywood actress and fashion icon, Sonam Kapoor graced the luxury-shopping event, as did renowned designer, Anita Dongre.
Anita Dongre has been at the forefront of fashion for over 20 years, having created one of the most successful fashion houses in India. A metaphor for supreme craftsmanship, her designs showcase Indian aesthetics in a contemporary language. Dongre’s Rajasthani inspired, handcrafted bridal gotapatti lehengas and handwoven heritage benarasi creations are coveted by brides across the world as well as amongst personalities and public figures.
DIVAlicious London marked Anita Dongre’s inaugural London showcase.
Speaking of her participation, she said,
London is an exciting city with an eclectic mix of art, architecture, fashion and business. DIVAlicious was a wonderful event to bring designers, buyers and clients on one platform. I enjoyed being back in London to showcase this season’s bridal couture. – Anita Dongre
Her commitment to revive, sustain and empower the Indian crafts and textiles is evident in her sustainable label, Grassroot.
We had an opportunity to ask the designer a few questions about her craft traditions, in addition to her celebrated bridal collections.
You’ve been so instrumental in reviving age-old crafts and eco fashion, how do you make it so appealing for today’s generation?
Today’s generation truly appreciates the gifts of heritage. They understand that handcrafted work translates into luxury. And in India, we have great resource of vintage crafts. As a designer, I bring these beautiful crafts from the interiors of India to the runways by moulding it into modern styles and silhouettes.
Tell us a little about the story and inspiration behind your beautiful new collection?
‘Alchemy’ celebrates the surreal and the whimsical—it combines the deserts of our muse state, Rajasthan, with verdure to present a fantastical land that glistens with the golds of the sand with a mix of a lush forest. The colour palette is reminiscent of the miscellany of the flowers, trees, dense jungles, water bodies, wildlife and the large expanse of the deserts of Rajasthan.
Your bridal collections are timeless, how would you describe the Anita Dongre bride?
All women inspire me. Women everywhere are beautifully multitasking responsibilities – at work, in the home and on a global platform with one achievement at a time. While they grow to be more and more independent, they also remain true to their roots.
What are the top trends for brides or grooms to try this wedding season?
Brides can go bold with gold this season! Sheer layers look light and beautiful for a summer wedding. I suggest soft pastels with exquisite handcrafted gota patti in fluid silhouettes for brides who like to be comfortable yet look gorgeous.
Grooms look best in the classic sherwani. I suggest a sage green sherwani with minimal embroidery paired with handcrafted footwear for the summer.
UK shoppers had a chance to view, experience and purchase creations by over 20 established and emerging Indian designers along with accessory brands from Dubai, India and Hong Kong, all inspired by the East and toned for the West. The finest Indian designer apparel was brought to the event courtesy of The Rack – by Kachins, a luxurious multi-designer retail hub part of Kachins Group, the iconic Dubai-based suit makers. Designer collections showcased at the event included Anamika Khanna, Gaurav Gupta, Pankaj & Nidhi, Payal Singhal and Tarun Tahiliani.
Private banker turned fulltime fashion entrepreneur Vanitaa Bhatia launched DIVAlicious in Dubai in 2011. She spoke of the success of the London event.
We had a resounding weekend in London with a great turn out. With the reception we received, I can immediately claim that we will be back again next year and hope to make it an annual spring affair for the fashion-conscious market that is London. Our next step is Nairobi, Kenya! – Vanitaa Bhatia
DIVAlicious London’s partner is the globally renowned, multi-award-winning business and communications consultancy Sterling Media. Established in 1995, the company has a specialist luxury-lifestyle division, providing strategic consultancy to a range of clients.
CEO of Sterling Group, Natasha Mudhar said:
We have had an incredible response to the event, highlighting the love of Indian fashion, design and creativity internationally. As 2017 celebrates 70 years of India and UK’s cultural partnership, we were delighted to welcome the epitome of international fashion, culture and film Sonam Kapoor to the UK. – Natasha Mudhar
Speaking about their association with DIVAlicious London, Neetu Ramchandani of The Rack – by Kachins said:
The Rack – by Kachins was launched to fill a void in the U.A.E fashion retail landscape given the non-availability of Indian designer brands in the region. Both DIVAlicous’ and our vision is in complete sync presenting a natural synergy as we strive to fulfill the demand for South Asian fashion across international shores. We were delighted to have the opportunity to bring to London a preview of our A List designer collections and to showcasing our brand to the UK shopper at DIVAlicious London, without having the need for them to travel to us in the U.A.E. – Neetu Ramchandani
Finally, UAE’s leading property developer, Danube Properties and is the market leader in affordable housing. Speaking about their association with DIVAlicious London, Rizwan Sajan, Founder and Chairman of Danube Group, said,
“We were pleased to be part of DIVAlicious in London this year, and for giving visitors a peek of our project portfolio. Since our inception in the property market, we have garnered immense interest from international markets such as London and through the DIVAlicious London exhibition were able to make our offerings known to a wider majority.” – Rizwan Sajan
Hope we don’t have to wait too long until another DIVAlicious show!
*Images courtesy of Elevate Promotions and Asian Express Newspaper.
Did you attend the London show or any other DIVAlicious show? Let us know your thoughts in the comments below!
For further updates on fashion and bridal events, promotional offers and more, subscribe to our fortnightly newsletter in the sidebar.
If there’s one designer whom celebs or brides can’t get enough of, it’s Sabyasachi.
Of recent, Sabyasachi has been giving all of us maharanis, summer wedding goals with his carefully curated Instagram reveals. If you’re not already on Instagram, it’s time to join his hundreds and thousands of loyal followers and celebrate all things florals, embroidery and embellishments.
January saw the return of the Aashni + Co. Wedding Show. Once again, The Dorchester played host to India and Pakistan’s fashion royalty. Amongst the designers exhibiting at this breathtaking exhibition were Anushree Reddy, Sabyasachi Mukherjee, Tarun Tahiliani, Rimple and Harpreet Narula, Akanksha Gajria, Elan, JADE By Monica & Karishma and Gaurang Shah.
Now in its third year running, the Aashni + Co. Wedding Show has become the go-to wedding show for brides searching for their ideal outfits. Boasting of an elegant showcase featuring the latest designs, the show enables attendees to truly experience the form, fit and detail of each garment, whilst also receiving first hand attention from the designers themselves.
Upon entering the ballroom we were greeted to a forest of dreams created by award winning floral artist, Zita Elze. Scattered amongst the enchanted fruit laden forest were exquisitely crafted designs from participating designers. Founder and director of the show, Aashni Anshul Doshi stated that “Zita is an integral part of the show and my extension.”
“I tend to work from the soul with my concepts, for Aashni especially, and for other major commissions. This idea was very site specific, in direct response to the beautiful Gold room at The Dorchester and with a view to showcasing the statement designer pieces that were going to be featured. I wanted to create a blend of French orchard and Garden of Eden with lots of fresh fruit and botanical touches, sculptural trees and natural materials against a darker background of bark, which was used for the floor. This was more about the atmosphere and mood and less about flowers than in previous designs for the wedding show, a magical pause before entering the main event, somewhere for people to be transported into an imaginary world. It was lovely to see how the visitors, designers and models responded to the space, creating their own stories. – Zita Elze
The relaxed atmosphere in the ballroom offered an exciting shopping experience for visitors. Aashni spoke highly of the response from happy customers. “It has been a spectacular show, surpassing even last year’s, and I thank our incredible designers. We had a great response from attendees who had the chance to see a bridal outfit to make their special day even more memorable.”
We were fortunate again this year to spend some time chatting with every bride’s dream designer, Sabyasachi Mukherjee. Fresh off the back of his recent successful couture line titled ‘Firdaus,’ the designer was all praise for the show. Sabyasachi said that brides of today should “keep a cultural identity, wear colour as it’s part of India’s heritage and invest in good textiles.”
The designer told the press,
“Aashni is a great friend and her show is very well put together and organised. It feels like coming home. There is absolutely no stress and things are seamlessly planned. A lot of people in London were excited to see my latest debut collection with Christian Louboutin for shoes and handbags. I also showcased my very celebrated ‘Firdaus collection’ that has done well all over the world. I am very happy to bring this to London.” – Sabyasachi
As you can tell from the photographs, the Louboutin’s didn’t fail to impress!
Rimple Narula, one half of the designer duo and self-titled couture line, Rimple and Harpreet Narula was there riding high on the success of designing for Bollywood director Sanjay Leela Bansali’s next magnum opus, ‘Padmavati’ talked about how there isn’t much of a difference now between the international bride and the quintessential Indian bride from India. “The gap has been bridged by social media, but perhaps the only difference is the weather.” She later went on to say that “This is our third time at the show and I think London has become pretty much the second largest market, when it compares to India, looking how fashion savvy Asians are and their overwhelming response which has been really good.”
We had an opportunity to ask Rimple about the must have elements a bride should have in her trousseau.
“A bride must have anything which is timeless and classic. Feel the fabric and embroidery, see the designs and purchase something which is going to remain in your wardrobe for years to come. The hand zardosi work which we do has been around for years. These kinds of pieces are a luxury in today’s time and it will stay with you forever.” – Rimple Narula
Inimitable designer and pioneer of haute couture in India, Tarun Tahiliani talked to B4U Entertainment a little about his design sensibilities.
“Fashion has to be a fusion of who you are today and what you wear as a bride or to an event.” – Tarun Tahiliani
He also touched on the collection he bought with him to London which comprised of light and structured drapes and mixed brocades. “The collection is toned down. It’s subtle, romantic and contemporary with a very international couture fit.”
Famous for pieces that combine the finest fabrics with exquisite craftsmanship and designs for a range of international stars, including Beyoncé in Coldplay’s “Hymn For The Weekend” music video, designer Abu Jani of the renowned designers Abu-Sandeep said, “it has been great to come to the 2017 Aashni and Co. Wedding Show and to introduce our latest brand ‘ASAL’ to the UK audience. We were enthused by the interest attendees had in our designs, which is a testament to the strong interest in Indian fashion in the UK. We hope pieces from our collection have helped to make some wedding days extra special.”
Aashni has captured the design pulse of her clientele through extending her vision to produce an uber-luxe wedding show. She has introduced discerning wedding buyers to ensembles that are exquisite in form whilst at the same time providing the access to visionary designers of South Asian background to the residents of the UK.
“I think the best part about this event is that it allows people to meet the designers behind their wedding outfits and if they wish to have a bespoke creation. Our show makes that possible and demonstrates that you don’t have to travel to India for the right designer outfit.” – Aashni Anshul Doshi
Garments on exhibition at the show will be available to purchase from the Aashni + Co. boutique located in Notting Hill. For further information, visit http://aashniandco.com/.
Were you at the Aashni + Co. Wedding Show this year? What was the highlight for you? Let us know in the comments below.