Introducing ‘WaliaJones’ – The New Home for Luxury Indian Clothing

Walia Jones | The Maharani Diaries

Would you believe it’s June?! Before you know it, the wedding and festival season will be here and you’ll be rummaging through your wardrobes trying to find that perfect sari or lehenga to wear at your friend’s sangeet party!

Fear not though. It’s time to rejoice. Over the next six months, we will be featuring some talented women selling designer Indian wear in Australia, New Zealand and Singapore.

Up first, we are pleased to introduce you to WaliaJones. Garima Walia and long time friend Hanin Jones formed online retail fashion house, WaliaJones after discovering that there was a gap in the Australasian market for modern Indian designer clothing.

Their impressive catalogue features designer pieces from the likes of Anita Dongre, Payal Singhal and Sapana Amin as well as up and coming designers such as Reneé. Garima and Hanin pride themselves on providing excellent customer service for each and every one of their clients.

Walia Jones - Garima Walia & Hanin Jones | The Maharani Diaires

FOUNDERS, GARIMA WALIA AND HANIN JONES

Tell us about yourselves and how you started Walia Jones?

Garima: While planning my own wedding I was constantly liaising with designers from all over the world. It took me months of web searching and two trips to India to find a handful of quality luxury designers that suited my taste and budget. Walia Jones - Garima Walia | The Maharani Diaries

Although there were several established websites that provided a platform for designers, they were all based internationally.

At the time, there was no one I knew of locally that could assist me with my Indian outfits.

Once I received my outfits, I was extremely impressed by the level of craftsmanship that was stemming from the local designers in India. I needed to get this talent into Australia and New Zealand!

Hanin Jones, my best friend, was constantly involved in the process to choose designers. By the end of it all, she was an expert in Indian designer wear too!

I work in Business Development and Hanin has a passion for Marketing and E-commerce. With our experienced roles and a passion for Indian luxury clothing, we created WaliaJones to bring the Australasian market unprecedented access to the most sleek, and fashion forward e-commerce portal.

How do you select your designers?

Hanin: We initially started with the designers that were involved with Garima’s wedding attire. The response from the Australasian market was so overwhelming that we decided to expand substantially.

We like to listen to the demands of the customers on the basis of what colours, silhouettes and styles they’re after and in turn search for designers who fit these demands.

We also receive enquiries from designers worldwide who want to be a part of our website. We then hand make curated selections that are chosen because of their exclusive designs and quality. Our designers include established designers like Anita Dongre, Payal Singhal, Ashima Leena, Atsu Sekhose and upcoming young designers. In addition to these designers, we also have a range of reliable tailors in India who assist us with our custom made orders.

A HAPPY BRIDE AND WALIA JONES CUSTOMER FROM SWITZERLAND, DRESSED IN RAMNEET and PUNEET

What services do you provide?

Garima & Hanin: We have over 15 designers and this will be increasing in the near future. Apart from their exclusive collections, we also have a ‘made for you’ service. This service is commonly used for wedding attire and formal wear.

Designs, colours, budgets and timelines form an essential component of our consultations. Our WaliaJones consultants are based throughout Australia and New Zealand. We also have Skype consultations available for those who are unable to travel to meet us.

Although we may not have any stock of a particular outfit, we have several samples which will give you an indication of the fabric, embroidery and quality. We are able to ship to all major cities around the world and have free shipping for our Australian customers.

We pride ourselves on our customer service. Whatever your enquiry may be, we offer around the clock service and are open to answer all your queries.

Please tell us about your collaboration with Bollywood actress and Melbourne’s current Moomba Queen, Pallavi Sharda. What did she wear?

Yes, we styled Pallavi for Melbourne’s Moomba promotions where she wore Ramneet & Puneet. We also styled her for the launch of Melbourne’s White Night event where she wore Payal Singhal.

Where do you find your inspiration?

We both find inspiration in what we do by pure passion. We love what we do and love dealing with people and helping them find their perfect outfit. If we can take the stress away from a bride once she has found her perfect outfit, that is inspiration enough!

Describe your style?

We often struggle with answering this question because our style isn’t fixed. We are always open to stepping out of our comfort zone and switching up our looks. We have so many pieces in our wardrobe and because we’re the same size, it’s easy to mix and match.

We’re not fussed about designer clothing but the quality of the work and fabric are very important for the both of us. As is the tailoring and the fitting.

Would you consider also stocking menswear in the future?

We work with a few designers that do menswear but we are definitely thinking of expanding on menswear on our website very soon.

Are there any designers that you’d love to work with?

There are so many designers that we want to work with. There are too many to name! We love working with both well known designers and younger designers, giving them the opportunity to showcase their designs on WaliaJones

Finally, what’s next for Walia Jones?

There are lots of upcoming designers that we have in store for everyone so stay tuned!

If any of the outfits appeal to you or you’d like to know more about their work, visit the vendor page for more information. 

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