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Cinema Meets Fashion – BollyGoods Edition 2

BollyGoods Edition 2 | The Maharani Diaries

After a successful first edition on her home soil, BollyGoods founder, Promila Jain Bahri thought it was high time to take her film-inspired fashion and lifestyle exhibition to international shores.

Inaugurated by first lady of Bollywood, and wife of superstar, Shah Rukh Khan, Gauri Khan, BollyGoods Edition 2 provided a platform for South Asian designers and artists to showcase their unique talents on a global scale. BollyGoods is about fashion, art and lifestyle, highlighting the creative work and aesthetics behind Indian cinema.

From left: Founder, Promila Jain Bahri, Gauri Khan, Shivani Ahluwalia

From left: Founder, Promila Jain Bahri, Gauri Khan, Shivani Ahluwalia

BollyGoods Edition 2 | The Maharani Diaries

Held at the prestigious, The Dorchester hotel, the scene was set for a busy afternoon, much to the delight of South Asian shoppers.

BollyGoods Edition 2 | The Maharani Diaries

Eminent fashion designers, Gauri & Nainika and Manish Arora presented stunning modern and eclectic pret collections as well as up and coming contemporary fashion designer and ex-television presenter, Roshni Chopra.

BollyGoods Edition 2 | The Maharani Diaries

BollyGoods Edition 2 | The Maharani Diaries

Indian songstress, Kanika Kapoor and her mother Poonam showcased their recently launched fashion line inspired by the ‘chikankari’ work of their hometown, Lucknow. Loved Poonam’s lightweight summery collection which featured an array of suits, sari’s and lehenga-choli’s. A number of emerging designers were also invited, giving shoppers a variety of choice.

BollyGoods Edition 2 | The Maharani Diaries

BollyGoods Edition 2 | The Maharani Diaries

Popular multi-designer London boutique, Onitaa brought a variety of opulent formal and bridal couture to the show. Loved their stand.

BollyGoods Edition 2 | The Maharani Diaries

Another designer who caught my attention was Abha Dalmia. Her traditional benarasi silk sari’s were absolutely stunning. Sadly, Abha only showcases her collections at trunk shows, so keep an eye out for her ensembles at the bridal shows around India.

Couldn’t help but take notice of the beautifully hand crafted jewellery on display from jewellers to the movie, “Bajirao Mastani,” Shri Hari Diagems and UK based Deevara Jewels and Red Dot Jewels who have recently launched a new flagship store in Pinner.

Models were draped in designer wear and jewellery throughout the afternoon to highlight the work of local and international designers.

See below for some of our favourite looks.

Ms Bahri was very pleased with the success of the event and here’s a little of what she had to say:

“We’re delighted by the tremendous response and welcome that BollyGoods has received today in London. I wanted to celebrate and share the creativity from the celluloid world globally. BollyGoods is all about design and the lifestyle of the stars. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans and, after several successful events in India, we have now brought BollyGoods to the UK for the first time.” – Promila Jain Bahri

London-based luxury consultant, influencer and stylist, Shivani Ahluwalia spoke of bringing the show to the UK.

“Today has given us the opportunity to showcase the art, craft and design that is synonymous with Bollywood to discerning buyers of luxury pieces and Bollywood enthusiasts alike. We are extremely proud of what we have achieved today and we look forward to hosting another edition of BollyGoods in London soon.” – Shivani Ahluwalia

Official charity partner, The British Asian Trust proudly supported the event.

BollyGoods Edition 2 | The Maharani Diaries

BollyGoods Edition 2 | The Maharani Diaries

Full video highlights as follows –> https://vimeo.com/167312846

Were you at BollyGoods Edition 2? Let us know or perhaps you’d like to see something of this scale in your city. Would love to hear your thoughts in the comments feed below.

*Images and content courtesy of The Maharani Diaries, Shahid Malik and Media Hive World.

BollyGoods Edition 2 – Celluloid Inspired Fashion & Lifestyle

BollyGoods

A unique exhibition inspired by the celluloid world, presented by the extended Bollywood fraternity.

The art and aesthetic behind Indian cinema will be curated on one, high end exhibition platform at BollyGoods Edition 2, London on this Bank Holiday Monday 2nd May 2016Hosted by members of the extended Bollywood fraternity, BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.

BollyGoods Edition 2, London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer, co-founder of film production and distribution company, Red Chillies Entertainment, interior designer, wife of superstar, Shah Rukh Khan and one of the most stylish women in Bollywood.

One of India’s most celebrated designer’s Rohit Bal will be presenting his latest prêt collections at the event along with other exhibitors such as design duo Rohit + Rahul, whose outfits have graced red carpets the world over and are a favourite with Bollywood’s gliteratti, including Deepika Padukone, Ranveer Singh, Freida Pinto, Aishwarya Rai Bachchan and many more. Eminent, contemporary designers, Gauri and Nainika and Manish Arora will also showcase their timeless couture on the day.

Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in blockbuster Bollywood hit, Bajirao Mastani’ as well as also designed jewellery for Mira Rajput’s wedding last year.

Other jewellery exhibitors include model turned designer, Queenie Singh, who has accessorized personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut and Roshni Chopra, actress cum television presenter and now designer.

BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, ‘Li’l Tomatoes’, with over 100 stores across the country. Cultivating her passion for the arts, she founded ‘Gallery of Galleries’ and ‘Ananda the Bliss.’ Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand.

“I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.” – Promila Jain Bahri

Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia.

“I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.” – Shivani Ahluwalia

BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.

BollyGoods Edition 2 takes place on Bank Holiday, Monday 2nd May from 1:30pm – 8pm at The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA. Tickets are 30£ each and available to purchase from www.chillitickets.com

*For further press information and enquiries, please contact Tony Gill of Media Hive via email, tony@mediahiveworld.com or call, +44 7970 034 636.

Aashni + Co Wedding Show 2016

Aashni Show - Designers | The Maharani Diaries

A few weeks back I was fortunate to have attended one of the biggest South Asian bridal fashion events in the northern hemisphere. Aashni + Co presented their second wedding exhibit showcasing the work of India’s most illustrious designers as well as eminent Pakistani designer, Faraz Manan.

Since its inception in 2012, Aashni + Co has fast become the one stop shop for luxury and tailor made Asian bridal fashion, meaning brides no longer need to make a trip to India.

Now in it’s second year running, the Aashni + Co Wedding Show has proved once again that there is without a doubt a demand for high-end bridal couture in the UK. Brides and grooms have the chance to purchase their entire trousseau with first hand assistance from the designer themselves.

On speaking about the success of the show, founder and creative director of Aashni + Co boutique, Aashni Anshul Doshi (Shah) expressed her utter delight officially announcing that it was a “tremendous success.”

We were conscious that we needed to surpass the high benchmark we established with the event in its debut year, 2015. I feel we’ve achieved that based on the response from the designers and visitors here today unanimously. We’ve brought a studied curation of luxe, South Asian couture and bridal wear to the UK’s doorstep, meaning brides and grooms to be and followers of Indian high fashion have been able to meet the designers themselves and shop entire bridal trousseaus or one-off pieces against a fittingly couture backdrop.” – Aashni Anshul Doshi (Shah)

Held at luxury 5 star hotel, The Dorchester, this year’s event drew in large crowds and featured exquisite designer wear from the likes of Sabyasachi Mukherjee, Manish Malhotra and Varun Bahl. Brides, together with their entourage were flocking to the stands throughout the entire day, picking up gorgeous one off lehengas, saris, gowns and the list goes on.

Upon entering the ballroom, The Dorchester’s Gold Room was transformed into enchanting woodlands with visitors taken on a journey through a magical forest filled with fresh blooms, berries, rustic bouquets and sparkling emeralds and rubies gracing the pathways. We were greeted with the harmonious tunes of birds chirping amidst almost bare trees and surrounded by beautiful couture from Faraz Manan, Manish Malhotra, Rimple and Harpreet Narula, Sabyasachi Mukherjee and Varun Bahl.

Zita Elze | The Maharani Diaries

As per last year, award winning floral artist, Zita Elze wowed with her creative design concept. The spectacular display left everybody in absolute awe including myself.

Aashni and Zita have collaborated on a number of projects now and have developed a wonderful creative dialogue.

Amazed by her floral mastery, I asked the gifted florist to give us a few thoughts about how the theme was conceptualized.

“Aashni gave me just a few words for the brief and I was very happy to interpret these into a narrative for the Gold Room at The Dorchester. The starting point was in her shop, with some of the beautiful dresses, picking out jewel colours. This combined with Aashni’s dreams of trees and birds brought about the design. I work instinctively so many of the finishing touches were decided on the day, although everything else was planned in great detail as we only had a few hours to create the whole room. The short lived ethereal nature of these creations is part of their magic – the show lasted just one day.” – Zita Elze

Amongst the designers I had the opportunity to chat with celebrated designers, Manish Malhotra and Sabyasachi Mukherjee. The two inimitable designers who have a strong connection with London shared fond memories of working and studying in the fashion capital, often referring to it in conversation as their second home.

I asked Manish about how he thinks the UK bride and differs to the brides in India.

“I feel in the past brides from the UK were not that aware and for those who didn’t travel they didn’t know that India is changing so much. But today thanks to social media, now they are aware and they know what’s going on. Events like these, where the originals come to you is a step forward. I think all Indian and Pakistani designers should take that step and go to different countries to make brides aware of what’s available.” – Manish Malhotra

Manish at stand Manish

Manish needs no introduction of course. Renowned for creating iconic outfits for Bollywood stars and beyond, this designer leaves no stone unturned when it comes to bridal wear. When questioned about replicas Manish expressed concern and went on further to say that through Aashni + Co, his work remains credible and international audiences can recognize the difference.

Sabyasachi | The Maharani Diaries

Sabyasachi | The Maharani Diaries

When one thinks of glamorous bridal couture and weddings, no other name springs to mind but Sabyasachi. I just couldn’t resist, but I had to ask the designer about how he feels the Indian wedding market is changing.

“Indian weddings are going everywhere. It’s almost become like the visiting card of India because Indian weddings talk about everything that’s beautiful in India. It talks about clothing, food, music, jewellery, textile culture etc. So basically if you want to know about India in that event, then the best way is to get invited to an Indian wedding. Indian weddings by themselves have become the cultural brand ambassador of the country.” – Sabyasachi Mukherjee 

What attracts many brides to Sabyasachi’s couture is his incredible knack of being able to fuse modern with traditional aesthetics. The designer is a purist and this sentiment is echoed in a number of his interviews. Once again he reinforced this theme with his latest collection and it was such a treat for me to see his beautiful couture in person.

I also had a brief conversation with Anamika Khanna about how instrumental she has been in re-inventing the way the humble sari is draped in today’s times and what her thoughts are on why it has been appreciated so well amongst brides and fashion bloggers alike. 

“I feel that the younger generation has stopped wearing saris completely. I was thinking one day.. without killing the elegance or essence of the sari, what can you do with it that it becomes more modern? That’s where I started and then I moved on and realised there’s a lot of potential. It’s not just for Indian girls. You can get away with it by not wearing a gown or a dress. Indian women can not wear gowns or dresses as well because our bodies are different.” – Anamika Khanna

The designers were thrilled with the response of the event and here are just a few of their thoughts.

Aashni’s show is terrific. She always manages to get an avalanche of people in. It was exhausting but it was very well organised and I think she has become the most important interface between Indian designers and NRI brides who don’t normally get to meet the designers face to face.” – Sabyasachi Mukherjee

“What a fabulous platform to show wedding clothes. Aashni has done a fantastic job and it’s well organised with lovely girls coming in to try on our clothes and making me feel so proud.” – Anju Modi

“It’s such a pleasure to be at the Aashni + Co Wedding Show. I am really enjoying it. It’s spectacular, it’s beautifully put together, it’s curated, the space is beautiful, and all the designers are here. The amount of people that were here today is overwhelming. Well done Aashni.” – Anamika Khanna

“The crowd here is great today. London loves to take risks in fashion, which is great for me. And what an incredible event. Aashni has done a wonderful job in putting this all together.” – Gaurav Gupta

“We’ve pretty much sold out in the first two hours, which is great, so I hope to be back next year and I hope that there are a lot more exhibitions like this from Aashni. She has a great eye for picking out the best talent from India and featuring a great mix of designers.” – Masaba Gupta

In terms of organization, the designer’s booths were very well displayed and it was incredible to see the amount of intricacy and detailing in every single gown or lehenga for that matter. Chatting with some of the bloggers, it was like as if we were in bridal heaven! A sea of elegant, bespoke, handcrafted wedding wear displayed ever so beautifully in one of the most luxurious event spaces.

Models looked graceful, sporting various outfits, jewellery supplied by Deeya Jewellery and statement hair and make up looks from Summaya and Shamalah over the course of the day.

Summaya + Shamalah | The Maharani Diaries

Elegant and Wild Wedding Photography set up a vibrant Indian themed photo booth featuring handmade paper flowers and gold bicycle, encouraging patrons to let their hair down during the event. Even the models and bloggers got in on the fun!

Bloggers at Aashni Show | The Maharani Diaries

From left: Vic from London Ki Ladki, Mandavi from The Red Notebook, Nazma from Asian Fashion Blog, Rabbia from Asian Wedding Ideas, Poonam from The Maharani Diaries, Safeera from Habibi Lifestyle and Arti from My Asian Wardrobe. Image courtesy of Elegant & Wild Wedding Photography. 

What sets this bridal exhibition apart from others is the fact that you have a unique opportunity to get up close and personal with the designers. Each designer has something different to offer and it’s so great to see so much depth and diversity in the collections.

The event featured work from established fashion houses to more up and coming, new-generation talent.

It certainly exceeded my expectations and I can’t wait for the 2017 show!

To get a true sense of what the event was like, check out the official film –>

The Aashni + Co Wedding Show was presented in association with Mustang Productions and official charity partner, The British Asian Trust.

Aashni + Co is a luxury multi-designer boutique situated in Notting Hill. Ever since it’s inception in 2012, Aashni + Co has carved a niche for itself as one of London’s most sought after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the UK and Continental Europe alike. For further information, visit http://aashniandco.com/.

Model | The Maharani Diaries

Did you attend this year’s Aashni + Co Wedding Show? Would love to hear your thoughts. Let us know in the comments below. 

*Images courtesy of The Maharani Diaries, Adnan Qazi, Rona Wheeldon of Flowerona and Elegant & Wild Photography.