Anita Dongre Launches New Winter Festive Bridal Collection, ‘JAIPUR LOVE’
We’re always terribly excited when Anita Dongre drops her new bridal collections. Anita consistently weaves magic when it comes to her bridal offerings.
Firstly, I’m a huge fan of her timeless style sensibilities and the best thing is with every bridal collection, there’s something on offer for everyone in your bridal party. It’s no secret that the designer has showcased some beautiful collections over the years, garnering plenty of international attention. One thing that remains constant though, and that is her love for Jaipur. Anita Dongre transcends us to a place and a feeling that she continues to draw inspiration from.
Anita Dongre describes her 2019 Winter festive collection as a “celebration of togetherness.” Jaipur Love is “filled with the vibrant colours of revelry. It is the anticipation that comes with unwrapping the tissue around your favourite lehenga. It’s staying up late in conversation and cherishing the moments spent with the special people in your life.”
Moreover, she goes on to say that Jaipur Love is like “owning a piece of heritage and investing in a future that you truly believe in.”
It’s clear that each and every ensemble is meticulously crafted, depicting a story of love.
Jaipur is a city that seduces with its charms and the crafts are thousands of years old. Also called “The Pink City,” Jaipur is a living museum. A unique culture where modern living marries an ancient Indian way of life in the most captivating way. There’s perfect symmetry in the magical artwork. Whether it’s in the miniature paintings that depict epic love stories between kings and queens, or in the life-sized wall murals seen in the inner chambers of the royal palaces.
For Anita, ‘Jaipur Love’ represents the new era of 21st century regal living, with a traditional heart and contemporary finish.
“We consider ourselves fortunate to witness love stories that span across continents and cultures. In the Pink City of Rajasthan, our stories connect back to each other and we find our inspiration – our Jaipur Love.”
She also states,
“Our fascination for the city is expressed through design. You will recognise the blush tones of a sunset in the Pink City or the rich whites and creams of the marble inlay that adorns its palaces. Through the rich embroidery, we see the peacocks, flowers and leaves that have thrived in the gardens of the city since generations past. These motifs are as clearly represented in the architecture of the space. The collection is also heavily inspired by Jaipur’s exquisite architecture, with its unique blend of Rajputana and Mughal motifs. The geometric shapes and floral patterns portray a remarkable intermingling of cultures.”
In Jaipur Love, modernity has not entirely managed to erode the glory of a rich and vibrant heritage. The past is filled with princesses and palaces, brave warriors and great loves from an era gone by. Walking through the streets of the city, one can believe the legends of great love stories like Dhola Maru, which have withstood the test of time and inspire us to fall in love all over again.