Anita Dongre Goes Digital Launching Bespoke Indian Wedding Invitations with Paperless Post

November 29, 2019 / in Planning & Inspiration /by Poonam

Anita Dongre_Paperless Post_Invitations_The Maharani Diaries

For over two decades now, Indian fashion designer, Anita Dongre, has been making bridal dreams come true with her breathtakingly beautiful accessories and couture. The House of Anita Dongre proudly boasts of a multi-dimensional portfolio with brands such as Global Desi and Anita Dongre Bridal Couture. She has even expanded to the US, recently opening a flagship store in the country’s fashion capital, New York. From gota patti embroidered bridal lehengas to benarasi silk sarees and boho dresses, the designer has staked her claim as one of India’s top fashion houses.

Today, Anita has collaborated with Paperless Post to create beautiful, stylish yet eco-friendly invitations for the upcoming wedding season and we are elated!

Helming conscious living at its core and seeking to preserve the age-old arts of India, Anita has brought the artistry of her beautiful wedding designs to life. This exciting partnership brings to life a bespoke collection of digital Indian wedding invitations for every event that takes place in a traditional Indian wedding celebration.

Paperless Post has previously partnered with international design maestros such as Oscar de la Renta, Kate Spade and Kelly Wearstler. However, this marks their foray into the big fat Indian wedding and fashion market.

As the digital age continues to progress, so does next level comfort. Paperless Post is reimagining online invitations to make gathering easier, allowing users to communicate expressively without compromising on design or functionality. Since launching in 2009, Paperless Post users have sent over 200 million invitations.

I recall utilizing Paperless Post for my friend’s special occasions and pre-wedding parties too. It certainly saves time and as an added bonus, the environment too!

Anita Dongre Paperless Post Indian Wedding Invitations

Their two products, cards and flyers, can be created and sent online, and tracked with ease using sophisticated digital event management tools. For elegant events, their stationery-inspired card invitations come in a variety of beautiful designs with envelope, stamp, and liner options. Sending an e-card invitation also allows you to import contacts, export your guest list, add your own logo(s), as well as individually message guests. For casual parties, flyers come in a wide range of templates you can make your own in minutes. Add your own photo or GIF and add animated stickers and text effects. Plus, Flyers are free to share with a link via text, social media, or your own email.

Whether it is for the engagement or sangeet or Haldi ceremony, Indian brides and grooms have a choice between 11 sets of themed Indian wedding invitations. Each invitation pairs botanical patterns and motifs from her famous runway collection and they come in a mélange of hues. There’s powdery blues, bright and vibrant yellow’s, mint greens, refreshing peaches and bold tangerines.

Each Indian wedding invitation is customizable as per your desires with the help of Paperless Post’s user-friendly online design tool. Personalize it for each function and then collect your RSVP’s through a platform-albeit, all in the distinctive style of Anita Dongre.

For Anita, the business of fashion should be conducted the way it was always meant to be, looking towards the future, practicing and building processes that are sustainable, respectful of the people involved and environmentally conscious.

On this occasion, Anita Dongre chose to adhere to her core beliefs and values, making this an environmentally conscious way to share that special milestone in your life with friends and family from near and far. For her son, Yash’s recent wedding, she also opted for e-invites.

Anita Dongre’s son, Yash Dongre’s intimate Mussoorie wedding

It’s time to go green, go stylish and add your personal touch in your wedding invitation as it all begins with an invitation.

The digital collection, is now available exclusively on www.paperlesspost.com.

Tell us what you think of this beautiful new Indian wedding invitation suite on Paperless Post in the comments below.

Poonam

Poonam is the founder and director of The Maharani Diaries. She has a passion for South Asian fashion and weddings. Drinking coffee is one of her favourite pastimes and she also enjoys donating her time for charity. You’ll often find her volunteering on the side for various community events.

2 replies

Nancy Singh says:
March 18, 2021 at 6:14 am

Wow..you have created an awesome post. love it.. Thanks for sharing .
Reply
- Poonam says:
  April 6, 2021 at 10:46 pm
  
  Thank you Nancy. Appreciate the support.
  Reply