Anita Dongre Goes Digital Launching Bespoke Indian Wedding Invitations with Paperless Post
For over two decades now, Indian fashion designer, Anita Dongre, has been making bridal dreams come true with her breathtakingly beautiful accessories and couture. The House of Anita Dongre proudly boasts of a multi-dimensional portfolio with brands such as Global Desi and Anita Dongre Bridal Couture. She has even expanded to the US, recently opening a flagship store in the country’s fashion capital, New York. From gota patti embroidered bridal lehengas to benarasi silk sarees and boho dresses, the designer has staked her claim as one of India’s top fashion houses.
Today, Anita has collaborated with Paperless Post to create beautiful, stylish yet eco-friendly invitations for the upcoming wedding season and we are elated!
Helming conscious living at its core and seeking to preserve the age-old arts of India, Anita has brought the artistry of her beautiful wedding designs to life. This exciting partnership brings to life a bespoke collection of digital Indian wedding invitations for every event that takes place in a traditional Indian wedding celebration.
Paperless Post has previously partnered with international design maestros such as Oscar de la Renta, Kate Spade and Kelly Wearstler. However, this marks their foray into the big fat Indian wedding and fashion market.
As the digital age continues to progress, so does next level comfort. Paperless Post is reimagining online invitations to make gathering easier, allowing users to communicate expressively without compromising on design or functionality. Since launching in 2009, Paperless Post users have sent over 200 million invitations.
I recall utilizing Paperless Post for my friend’s special occasions and pre-wedding parties too. It certainly saves time and as an added bonus, the environment too!