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Numaish Cover Photo | The Maharani Diaries

Manisha Kumar is the woman behind quite possibly the most acclaimed fashion and lifestyle exhibitions in the U.A.E. She is instrumental in bringing high end designers as well as artists to showcase their work through the popular fashion and art exhibitions.

Established in 2012 Numaish exhibitions brings western and ethnic designer wear, accessories and jewellery fresh off the runways, this shopping extravaganza is a one-stop fashion destination that fulfils every bride’s shopping needs.

Numaish | The Maharani Diaries

Now in it’s fourth year running and on the back of another successful summer edition presentation, the Numaish shows are living up to the hype and building an excellent reputation with both organisers and exhibitors.

We caught up with the lovely Manisha to learn more about Numaish and find out what’s next for these hugely popular shows.

Tell us about yourself? What inspired you and how did you develop it?

Manisha Kumar | The Maharani DiariesI have been passionate about fashion since a very young age and had always dreamt of being a part of the industry one day. I started in the banking sector and then did a complete 360 to move into marketing and events management. Numaish began in 2012 with the intention of bringing eminent and emerging South-Asian designers to Dubai showcasing their seasonal collections in fashion.

We want people to have access to this designer fashion and so far the response has been fantastic. Shoppers get an opportunity to meet and receive personalized styling tips from designers from India, Pakistan, London and also UAE.

Could you give us a little insight into the Numaish Talent Hunt?

Our path-breaking initiative gives emerging designers a platform to showcase their creations alongside well-established designers, providing them a jump start in their fashion careers.

We give them free space, provide the marketing and PR for them as well and it’s kind of like a launch pad for them to get an idea about how the customers in the region will react to their products. This is an amazing initiative that has proved to be very successful.

Your first international edition took place last year in Singapore. Tell us a little about it and why did you choose Singapore?

Singapore is similar to Dubai in many ways in terms of demographic, weather and lifestyle. There are exhibitions that do take place in Singapore, however this event was something different for the shoppers.

Numaish | The Maharani Diaries

Numaish | The Maharani Diaries

Numaish | The Maharani Diaries

We had a good mix of designers to fulfil the South Asian expat’s needs for Diwali and Eid. Over the years Numaish has been renowned for its association with ‘revivalist’ designers who are preserving the craft of traditional textiles and making a significant economic impact to the weavers in the villages of India. We presented these designers in Singapore with their latest collections designed by traditional art forms.

Numaish | The Maharani Diaries

Numaish | The Maharani Diaries

It was an honour and a privilege to present the fist international edition.

The feedback was overwhelming and we want to strive to take the brand globally with a diverse range of new and seasoned designers.

How many designers have you worked with so far?

We are proud to say we have provided a platform to over 600 designers to establish their brands in the UAE Market.

Our designers have included the likes of Gaurang Shah, Ritu Kumar, Anushree Reddy, Masaba Gupta and Anavila.

 

We particularly like to showcase work from women entrepreneurs. Numaish provides an opportunity to talented women designers with limited resources to showcase their designs in an international market and give them access into the global fashion industry.

Why are such events important?

Numaish is a one-stop fashion destination aiming to fulfilling shopping needs. Shoppers not only have the opportunity to meet their fashion idols, but they will also receive personalized style tips from fashion week designers.

There are often many misconceptions about these shows. Many people often have reservations about it not being affordable. Mrinalini Chandra for Numaish | The Maharani DiariesWhat are your thoughts on this?

We strive to work with designers who are give us affordable designer wear. So, it’s not going to pinch your pocket. Their designs will be reasonably affordable as well as wearable.

What has been your greatest achievement to this date?

I love hearing stories of people who have purchased their outfits from a Numaish event. I feel a sense of accomplishment and it’s a great feeling to know that they had a great experience at my show. Shoppers’ perceptions have changed. No longer do they have to travel all the way to India. Numaish is a one-stop shop and the exhibitions take place during the festive season, that being Diwali and Eid. So it’s the perfect time to shop.

Apart from the fashion shows what else do Numaish organize?

I also host an art fair once a year where I get artists from India and the rest of the world to showcase their work. It’s like a global art fair.

Who is/are your favourite fashion designers?

I have a long list of them actually. Too difficult to narrow down. I like to work with designers who value tradition and are reviving age-old textiles, such as Gaurang Shah. Ritu Kumar of course is another favourite of mine. I’ve worked with her on many occasions. She’s a very classic designer and I love her designs.

What’s next for Numaish?

We want to go international and develop an online portal to give shoppers who are further away the access to the brands I love to work with.

CEO, Manisha Kumar with a happy customer.

Manisha with happy customers

Thank you so much for taking the time out to chat with us Manisha. All the very best with Numaish and we wish you all the very best for future shows.

Have you attended a Numaish show before? Let us know all about it in the comments below.

For further information about Numaish, follow the links over in our vendor directory and stay tuned to our events page as well.

BollyGoods

A unique exhibition inspired by the celluloid world, presented by the extended Bollywood fraternity.

The art and aesthetic behind Indian cinema will be curated on one, high end exhibition platform at BollyGoods Edition 2, London on this Bank Holiday Monday 2nd May 2016Hosted by members of the extended Bollywood fraternity, BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.

BollyGoods Edition 2, London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer, co-founder of film production and distribution company, Red Chillies Entertainment, interior designer, wife of superstar, Shah Rukh Khan and one of the most stylish women in Bollywood.

One of India’s most celebrated designer’s Rohit Bal will be presenting his latest prêt collections at the event along with other exhibitors such as design duo Rohit + Rahul, whose outfits have graced red carpets the world over and are a favourite with Bollywood’s gliteratti, including Deepika Padukone, Ranveer Singh, Freida Pinto, Aishwarya Rai Bachchan and many more. Eminent, contemporary designers, Gauri and Nainika and Manish Arora will also showcase their timeless couture on the day.

Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in blockbuster Bollywood hit, Bajirao Mastani’ as well as also designed jewellery for Mira Rajput’s wedding last year.

Other jewellery exhibitors include model turned designer, Queenie Singh, who has accessorized personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut and Roshni Chopra, actress cum television presenter and now designer.

BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, ‘Li’l Tomatoes’, with over 100 stores across the country. Cultivating her passion for the arts, she founded ‘Gallery of Galleries’ and ‘Ananda the Bliss.’ Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand.

“I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.” – Promila Jain Bahri

Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia.

“I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.” – Shivani Ahluwalia

BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.

BollyGoods Edition 2 takes place on Bank Holiday, Monday 2nd May from 1:30pm – 8pm at The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA. Tickets are 30£ each and available to purchase from www.chillitickets.com

*For further press information and enquiries, please contact Tony Gill of Media Hive via email, tony@mediahiveworld.com or call, +44 7970 034 636.