Manisha Kumar is the woman behind quite possibly the most acclaimed fashion and lifestyle exhibitions in the U.A.E. She is instrumental in bringing high end designers as well as artists to showcase their work through the popular fashion and art exhibitions.
Established in 2012 Numaish exhibitions brings western and ethnic designer wear, accessories and jewellery fresh off the runways, this shopping extravaganza is a one-stop fashion destination that fulfils every bride’s shopping needs.
Now in it’s fourth year running and on the back of another successful summer edition presentation, the Numaish shows are living up to the hype and building an excellent reputation with both organisers and exhibitors.
We caught up with the lovely Manisha to learn more about Numaish and find out what’s next for these hugely popular shows.
Tell us about yourself? What inspired you and how did you develop it?
I have been passionate about fashion since a very young age and had always dreamt of being a part of the industry one day. I started in the banking sector and then did a complete 360 to move into marketing and events management. Numaish began in 2012 with the intention of bringing eminent and emerging South-Asian designers to Dubai showcasing their seasonal collections in fashion.
We want people to have access to this designer fashion and so far the response has been fantastic. Shoppers get an opportunity to meet and receive personalized styling tips from designers from India, Pakistan, London and also UAE.
Could you give us a little insight into the Numaish Talent Hunt?
Our path-breaking initiative gives emerging designers a platform to showcase their creations alongside well-established designers, providing them a jump start in their fashion careers.
We give them free space, provide the marketing and PR for them as well and it’s kind of like a launch pad for them to get an idea about how the customers in the region will react to their products. This is an amazing initiative that has proved to be very successful.
Your first international edition took place last year in Singapore. Tell us a little about it and why did you choose Singapore?
Singapore is similar to Dubai in many ways in terms of demographic, weather and lifestyle. There are exhibitions that do take place in Singapore, however this event was something different for the shoppers.
We had a good mix of designers to fulfil the South Asian expat’s needs for Diwali and Eid. Over the years Numaish has been renowned for its association with ‘revivalist’ designers who are preserving the craft of traditional textiles and making a significant economic impact to the weavers in the villages of India. We presented these designers in Singapore with their latest collections designed by traditional art forms.
It was an honour and a privilege to present the fist international edition.
The feedback was overwhelming and we want to strive to take the brand globally with a diverse range of new and seasoned designers.
How many designers have you worked with so far?
We are proud to say we have provided a platform to over 600 designers to establish their brands in the UAE Market.
We particularly like to showcase work from women entrepreneurs. Numaish provides an opportunity to talented women designers with limited resources to showcase their designs in an international market and give them access into the global fashion industry.
Why are such events important?
Numaish is a one-stop fashion destination aiming to fulfilling shopping needs. Shoppers not only have the opportunity to meet their fashion idols, but they will also receive personalized style tips from fashion week designers.
We strive to work with designers who are give us affordable designer wear. So, it’s not going to pinch your pocket. Their designs will be reasonably affordable as well as wearable.
What has been your greatest achievement to this date?
I love hearing stories of people who have purchased their outfits from a Numaish event. I feel a sense of accomplishment and it’s a great feeling to know that they had a great experience at my show. Shoppers’ perceptions have changed. No longer do they have to travel all the way to India. Numaish is a one-stop shop and the exhibitions take place during the festive season, that being Diwali and Eid. So it’s the perfect time to shop.
Apart from the fashion shows what else do Numaish organize?
I also host an art fair once a year where I get artists from India and the rest of the world to showcase their work. It’s like a global art fair.
Who is/are your favourite fashion designers?
I have a long list of them actually. Too difficult to narrow down. I like to work with designers who value tradition and are reviving age-old textiles, such as Gaurang Shah. Ritu Kumar of course is another favourite of mine. I’ve worked with her on many occasions. She’s a very classic designer and I love her designs.
What’s next for Numaish?
We want to go international and develop an online portal to give shoppers who are further away the access to the brands I love to work with.
Thank you so much for taking the time out to chat with us Manisha. All the very best with Numaish and we wish you all the very best for future shows.
Have you attended a Numaish show before? Let us know all about it in the comments below.