After a successful first edition on her home soil, BollyGoods founder, Promila Jain Bahri thought it was high time to take her film-inspired fashion and lifestyle exhibition to international shores.
Inaugurated by first lady of Bollywood, and wife of superstar, Shah Rukh Khan, Gauri Khan, BollyGoods Edition 2 provided a platform for South Asian designers and artists to showcase their unique talents on a global scale. BollyGoods is about fashion, art and lifestyle, highlighting the creative work and aesthetics behind Indian cinema.
From left: Founder, Promila Jain Bahri, Gauri Khan, Shivani Ahluwalia
Held at the prestigious, The Dorchester hotel, the scene was set for a busy afternoon, much to the delight of South Asian shoppers.
Eminent fashion designers, Gauri & Nainika and Manish Arora presented stunning modern and eclectic pret collections as well as up and coming contemporary fashion designer and ex-television presenter, Roshni Chopra.
Indian songstress, Kanika Kapoor and her mother Poonam showcased their recently launched fashion line inspired by the ‘chikankari’ work of their hometown, Lucknow. Loved Poonam’s lightweight summery collection which featured an array of suits, sari’s and lehenga-choli’s. A number of emerging designers were also invited, giving shoppers a variety of choice.
Popular multi-designer London boutique, Onitaa brought a variety of opulent formal and bridal couture to the show. Loved their stand.
Another designer who caught my attention was Abha Dalmia. Her traditional benarasi silk sari’s were absolutely stunning. Sadly, Abha only showcases her collections at trunk shows, so keep an eye out for her ensembles at the bridal shows around India.
Couldn’t help but take notice of the beautifully hand crafted jewellery on display from jewellers to the movie, “Bajirao Mastani,” Shri Hari Diagems and UK based Deevara Jewels and Red Dot Jewels who have recently launched a new flagship store in Pinner.
Shri Hari Diagems
Deevara
Red Dot Jewels
Models were draped in designer wear and jewellery throughout the afternoon to highlight the work of local and international designers.
See below for some of our favourite looks.
Abha Dalmia
Gauri & Nainika and Babi Grewal
Studio AV by Gaurav & Nitesh
Ms Bahri was very pleased with the success of the event and here’s a little of what she had to say:
“We’re delighted by the tremendous response and welcome that BollyGoods has received today in London. I wanted to celebrate and share the creativity from the celluloid world globally. BollyGoods is all about design and the lifestyle of the stars. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans and, after several successful events in India, we have now brought BollyGoods to the UK for the first time.” – Promila Jain Bahri
London-based luxury consultant, influencer and stylist, Shivani Ahluwalia spoke of bringing the show to the UK.
“Today has given us the opportunity to showcase the art, craft and design that is synonymous with Bollywood to discerning buyers of luxury pieces and Bollywood enthusiasts alike. We are extremely proud of what we have achieved today and we look forward to hosting another edition of BollyGoods in London soon.” – Shivani Ahluwalia
Official charity partner, The British Asian Trust proudly supported the event.
Full video highlights as follows –> https://vimeo.com/167312846
Were you at BollyGoods Edition 2? Let us know or perhaps you’d like to see something of this scale in your city. Would love to hear your thoughts in the comments feed below.
*Images and content courtesy of The Maharani Diaries, Shahid Malik and Media Hive World.
