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Ahead of the 2020 Indian wedding season, Anita Dongre launches her beautiful Winter festive bridal collection aptly titled, Jaipur Love.

Drawing on her love for the Pink City and craftsmanship, the designer’s ensembles are heavily inspired by Jaipur’s exquisite architecture, with its unique blend of Rajputana and Mughal motifs.

As brides, our main sources of inspiration these days are Instagram and Pinterest. This entails spending endless hours, scrolling through pages of gorgeous lehenga designs and yet you’re still just as confused as you were at the beginning!

Much like the business name, Aan’s diaspora appeals to the global woman; strong and powerful, yet graceful and feminine. She is a woman who values art and elegance and would never compromise on finesse.

We recently had an opportunity to catch up with director of Aan By Arti, Ms Arti Badhwar, to discuss her journey into the world of Indian fashion design.