Indian bridal shopping in London’s shopping district, Mayfair got a whole lot more exciting with the opening of high street fashion store, Pernia’s Pop Up Studio.
This is the first international store opening for multi-designer online retailer, Pernia’s Pop Up Shop who have been successful with the opening of multiple stores across India. CEO of Purple Style Labs and founder of the boutique, Mr Abhishek Agarwal has plans to open more such boutiques and we’re excited! Read more.
After a successful first edition on her home soil, BollyGoods founder, Promila Jain Bahri thought it was high time to take her film-inspired fashion and lifestyle exhibition to international shores.
Inaugurated by first lady of Bollywood, and wife of superstar, Shah Rukh Khan, Gauri Khan, BollyGoods Edition 2 provided a platform for South Asian designers and artists to showcase their unique talents on a global scale. BollyGoods is about fashion, art and lifestyle, highlighting the creative work and aesthetics behind Indian cinema.
From left: Founder, Promila Jain Bahri, Gauri Khan, Shivani Ahluwalia
Held at the prestigious, The Dorchester hotel, the scene was set for a busy afternoon, much to the delight of South Asian shoppers.
Eminent fashion designers, Gauri & Nainika and Manish Arora presented stunning modern and eclectic pret collections as well as up and coming contemporary fashion designer and ex-television presenter, Roshni Chopra.
Indian songstress, Kanika Kapoor and her mother Poonam showcased their recently launched fashion line inspired by the ‘chikankari’ work of their hometown, Lucknow. Loved Poonam’s lightweight summery collection which featured an array of suits, sari’s and lehenga-choli’s. A number of emerging designers were also invited, giving shoppers a variety of choice.
Popular multi-designer London boutique, Onitaa brought a variety of opulent formal and bridal couture to the show. Loved their stand.
Another designer who caught my attention was Abha Dalmia. Her traditional benarasi silk sari’s were absolutely stunning. Sadly, Abha only showcases her collections at trunk shows, so keep an eye out for her ensembles at the bridal shows around India.
Couldn’t help but take notice of the beautifully hand crafted jewellery on display from jewellers to the movie, “Bajirao Mastani,” Shri Hari Diagems and UK based Deevara Jewels and Red Dot Jewels who have recently launched a new flagship store in Pinner.
Shri Hari Diagems
Deevara
Red Dot Jewels
Models were draped in designer wear and jewellery throughout the afternoon to highlight the work of local and international designers.
See below for some of our favourite looks.
Abha Dalmia
Gauri & Nainika and Babi Grewal
Studio AV by Gaurav & Nitesh
Ms Bahri was very pleased with the success of the event and here’s a little of what she had to say:
“We’re delighted by the tremendous response and welcome that BollyGoods has received today in London. I wanted to celebrate and share the creativity from the celluloid world globally. BollyGoods is all about design and the lifestyle of the stars. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans and, after several successful events in India, we have now brought BollyGoods to the UK for the first time.” – Promila Jain Bahri
London-based luxury consultant, influencer and stylist, Shivani Ahluwalia spoke of bringing the show to the UK.
“Today has given us the opportunity to showcase the art, craft and design that is synonymous with Bollywood to discerning buyers of luxury pieces and Bollywood enthusiasts alike. We are extremely proud of what we have achieved today and we look forward to hosting another edition of BollyGoods in London soon.” – Shivani Ahluwalia
Official charity partner, The British Asian Trust proudly supported the event.
Full video highlights as follows –> https://vimeo.com/167312846
Were you at BollyGoods Edition 2? Let us know or perhaps you’d like to see something of this scale in your city. Would love to hear your thoughts in the comments feed below.
*Images and content courtesy of The Maharani Diaries, Shahid Malik and Media Hive World.
A unique exhibition inspired by the celluloid world, presented by the extended Bollywood fraternity.
The art and aesthetic behind Indian cinema will be curated on one, high end exhibition platform at BollyGoods Edition 2, London on this Bank Holiday Monday 2nd May 2016. Hosted by members of the extended Bollywood fraternity, BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.
BollyGoods Edition 2, London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer, co-founder of film production and distribution company, Red Chillies Entertainment, interior designer, wife of superstar, Shah Rukh Khan and one of the most stylish women in Bollywood.
One of India’s most celebrated designer’s Rohit Bal will be presenting his latest prêt collections at the event along with other exhibitors such as design duo Rohit + Rahul, whose outfits have graced red carpets the world over and are a favourite with Bollywood’s gliteratti, including Deepika Padukone, Ranveer Singh, Freida Pinto, Aishwarya Rai Bachchan and many more. Eminent, contemporary designers, Gauri and Nainika and Manish Arora will also showcase their timeless couture on the day.
Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in blockbuster Bollywood hit, ‘Bajirao Mastani’ as well as also designed jewellery for Mira Rajput’s wedding last year.
Other jewellery exhibitors include model turned designer, Queenie Singh, who has accessorized personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut and Roshni Chopra, actress cum television presenter and now designer.
BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, ‘Li’l Tomatoes’, with over 100 stores across the country. Cultivating her passion for the arts, she founded ‘Gallery of Galleries’ and ‘Ananda the Bliss.’ Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand.
“I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.” – Promila Jain Bahri
Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia.
“I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.” – Shivani Ahluwalia
BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.
BollyGoods Edition 2 takes place on Bank Holiday, Monday 2nd May from 1:30pm – 8pm at The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA. Tickets are 30£ each and available to purchase from www.chillitickets.com
*For further press information and enquiries, please contact Tony Gill of Media Hive via email, tony@mediahiveworld.com or call, +44 7970 034 636.
