Tag Archive for: Zita Elze
January saw the return of the Aashni + Co. Wedding Show. Once again, The Dorchester played host to India and Pakistan’s fashion royalty. Amongst the designers exhibiting at this breathtaking exhibition were Anushree Reddy, Sabyasachi Mukherjee, Tarun Tahiliani, Rimple and Harpreet Narula, Akanksha Gajria, Elan, JADE By Monica & Karishma and Gaurang Shah.
Now in its third year running, the Aashni + Co. Wedding Show has become the go-to wedding show for brides searching for their ideal outfits. Boasting of an elegant showcase featuring the latest designs, the show enables attendees to truly experience the form, fit and detail of each garment, whilst also receiving first hand attention from the designers themselves.
Upon entering the ballroom we were greeted to a forest of dreams created by award winning floral artist, Zita Elze. Scattered amongst the enchanted fruit laden forest were exquisitely crafted designs from participating designers. Founder and director of the show, Aashni Anshul Doshi stated that “Zita is an integral part of the show and my extension.”
“I tend to work from the soul with my concepts, for Aashni especially, and for other major commissions. This idea was very site specific, in direct response to the beautiful Gold room at The Dorchester and with a view to showcasing the statement designer pieces that were going to be featured. I wanted to create a blend of French orchard and Garden of Eden with lots of fresh fruit and botanical touches, sculptural trees and natural materials against a darker background of bark, which was used for the floor. This was more about the atmosphere and mood and less about flowers than in previous designs for the wedding show, a magical pause before entering the main event, somewhere for people to be transported into an imaginary world. It was lovely to see how the visitors, designers and models responded to the space, creating their own stories. – Zita Elze
The relaxed atmosphere in the ballroom offered an exciting shopping experience for visitors. Aashni spoke highly of the response from happy customers. “It has been a spectacular show, surpassing even last year’s, and I thank our incredible designers. We had a great response from attendees who had the chance to see a bridal outfit to make their special day even more memorable.”
We were fortunate again this year to spend some time chatting with every bride’s dream designer, Sabyasachi Mukherjee. Fresh off the back of his recent successful couture line titled ‘Firdaus,’ the designer was all praise for the show. Sabyasachi said that brides of today should “keep a cultural identity, wear colour as it’s part of India’s heritage and invest in good textiles.”
The designer told the press,
“Aashni is a great friend and her show is very well put together and organised. It feels like coming home. There is absolutely no stress and things are seamlessly planned. A lot of people in London were excited to see my latest debut collection with Christian Louboutin for shoes and handbags. I also showcased my very celebrated ‘Firdaus collection’ that has done well all over the world. I am very happy to bring this to London.” – Sabyasachi
As you can tell from the photographs, the Louboutin’s didn’t fail to impress!
Rimple Narula, one half of the designer duo and self-titled couture line, Rimple and Harpreet Narula was there riding high on the success of designing for Bollywood director Sanjay Leela Bansali’s next magnum opus, ‘Padmavati’ talked about how there isn’t much of a difference now between the international bride and the quintessential Indian bride from India. “The gap has been bridged by social media, but perhaps the only difference is the weather.” She later went on to say that “This is our third time at the show and I think London has become pretty much the second largest market, when it compares to India, looking how fashion savvy Asians are and their overwhelming response which has been really good.”
We had an opportunity to ask Rimple about the must have elements a bride should have in her trousseau.
“A bride must have anything which is timeless and classic. Feel the fabric and embroidery, see the designs and purchase something which is going to remain in your wardrobe for years to come. The hand zardosi work which we do has been around for years. These kinds of pieces are a luxury in today’s time and it will stay with you forever.” – Rimple Narula
Inimitable designer and pioneer of haute couture in India, Tarun Tahiliani talked to B4U Entertainment a little about his design sensibilities.
“Fashion has to be a fusion of who you are today and what you wear as a bride or to an event.” – Tarun Tahiliani
He also touched on the collection he bought with him to London which comprised of light and structured drapes and mixed brocades. “The collection is toned down. It’s subtle, romantic and contemporary with a very international couture fit.”
Famous for pieces that combine the finest fabrics with exquisite craftsmanship and designs for a range of international stars, including Beyoncé in Coldplay’s “Hymn For The Weekend” music video, designer Abu Jani of the renowned designers Abu-Sandeep said, “it has been great to come to the 2017 Aashni and Co. Wedding Show and to introduce our latest brand ‘ASAL’ to the UK audience. We were enthused by the interest attendees had in our designs, which is a testament to the strong interest in Indian fashion in the UK. We hope pieces from our collection have helped to make some wedding days extra special.”
Aashni has captured the design pulse of her clientele through extending her vision to produce an uber-luxe wedding show. She has introduced discerning wedding buyers to ensembles that are exquisite in form whilst at the same time providing the access to visionary designers of South Asian background to the residents of the UK.
“I think the best part about this event is that it allows people to meet the designers behind their wedding outfits and if they wish to have a bespoke creation. Our show makes that possible and demonstrates that you don’t have to travel to India for the right designer outfit.” – Aashni Anshul Doshi
Garments on exhibition at the show will be available to purchase from the Aashni + Co. boutique located in Notting Hill. For further information, visit http://aashniandco.com/.
Were you at the Aashni + Co. Wedding Show this year? What was the highlight for you? Let us know in the comments below.
We take you inside one of London’s most luxurious bridal shows. Now in its second year running, the Aashni + Co Wedding Show brings together some of the hottest names in Indian and Pakistani bridal haute couture.
Held at luxury 5 star hotel, The Dorchester, this year’s event drew in large crowds and featured exquisite designer wear from the likes of Sabyasachi, Manish Malhotra and Varun Bahl.